The Trade Fair stimulates innovation

The people of Hannover are well known to be warm-hearted hosts. The city welcomed its first trade fair visitors as long ago as 1947. Since then, the Hannover Fair has developed into the biggest exhibition of capital goods in the world. “Other companies sell products, we sell Hannover as a market place,” say the fair organisers at Deutsche Messe AG. Five of the ten biggest exhibitions in the world take place at the Hannover venue. The flagship is CeBIT, the world’s biggest fair in the fields of communication, information and telecommunications.